We get more and more requests at eCrossings Media to add video to our sites, however new studies from Pew and Jupiter Research point to the old saying that just because you can do something doesn't mean you should.
If your organization isn't ready to produce quality in-house video, then you might be better off pursuing other ways to get your marketing message out.
This report from Curt Worden at iMedia sums up the latest research nicely.
Patrick Patullo
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