The web excels in empowering two-way communication between marketers and consumers. Savvy Internet marketers take advantage of this by encouraging comments and other user-generated content to keep users coming back. Not only does this create an online community receptive to new marketing messages, but also provides instant feedback on how to tweak existing messaging. In the past, users could only comment on articles, blogs and message boards with text and links off to other sites.
Enter our friends at Google -- the parent company of YouTube.
Recently YouTube Direct was unveiled. This exciting technology allows users to upload YouTube videos to third party sites (like yours) quickly and easily. Today Internet discussion is increasingly video-enabled and now your site can be too.
Learn More About YouTube Direct
ABC News and YouTube Direct
Washington Post and YouTube Direct
Jeff Howlett
Account Executive
Jeff works closely with eCrossings Media clients to develop online communities.
Wednesday, December 9, 2009
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