Email marketing can be characterized as an “established new media.” In the digital world, “established” roughly translates to potentially effective yet increasingly difficult to capture share of voice.
Forward-thinking marketers are now looking to enhance this medium by channeling technology while utilizing language that resonates. New studies show that “you” and “your” have gained in popularity in email subject lines*. Old marketing mainstays like “free” and “% off” still rank (for those in the eCommerce space) but have declined in popularity.
Staying relevant has never been more important – especially in the digital space with virtually unlimited amounts of information.
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*Source: Experian Marketing Services, tracking Top 10 Subject Line Terms from 11/08-11/09
eMarketer: Top E-Mail Subject Lines Focus on ‘You’
MailChimp: Email Marketing Subject Line Comparison
Jeff Howlett
Account Executive
Jeff works closely with eCrossings Media clients on digital multi-platform campaigns.
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