The rapid growth of content on the web is a double-edged sword. On one hand, highly-specific and relevant content is available. On the other hand, layers upon layers of content can make it difficult to find the most useful search results the user seeks. This presents frustration for end users and obvious challenges for Internet Marketers who are tasked with communicating their message effectively.
The good news – for both groups – is that two web technologies are converging which will make the end user and marketer happy.
Auto-complete functionality is already a popular feature on search engines like Google and even forward-thinking websites. You type and it anticipates words or phrase you might be looking for. Now search engines are combining the popular auto-complete with geo-targeting.
Geo-targeting displays search engine results based on the user’s location. In other words, the same exact search terms will yield very different results based on the location that the search engines detect. As the convergence of these technologies is perfected, relevance in search results will be a little less elusive and everyone benefits. In addition to search engine efficiency, this creates a boon for online marketers whose products, services and users are not in one place.
More about geo-targeting
More about auto-complete
Jeff Howlett
Account Manager
Jeff works closely with eCrossings Media clients to optimize their marketing impact
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