Despite a tsunami of buzz, to me the iPad falls short as a next-generation e-book reader. I don’t question its stature as the catch-all gadget de jure but has it really pushed the e-book envelope?
It sports a nice backlit screen and access to a vast library of titles. But that same brilliant screen slurps battery power to the tune of only 10 hours versus competitors lasting almost a week. It’s also too heavy to read like an actual book (over long periods it is most comfortable for reading off of your lap) and throws off a brutal glare when trying to read outside. Also, unlike the Kindle and the Barnes and Noble Nook readers, using iBook to purchase will lock you into only reading that title on a Mac product.
To redefine the “book” experience a digital device needs to provide more value than digesting the same content in print. It sounds simple, but e-book readers have primarily focused on replicating printed text instead of improving it. The future is in smart eye-tracking tablets and a concept called Text 2.0.
Firms such as Tobii Technology are advancing technologies that adjust the text experience based on how you are consuming it. For example, if their eye tracking software identifies that you are skimming it will emphasize only the most important words in the text, or if you pause on a word, the definition will pop up. This new technology is definitely something to look out for in the future and seems more worthy of the “revolutionary” label.
iPad Glare and Other Gripes
Learn More About Eye Tracking Tablets and Text 2.0
Jeff Howlett
Account Executive
Jeff works closely with eCrossings Media clients to leverage new media opportunities
Wednesday, April 14, 2010
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